Privacy Policy

1. Information we collect

We may collect information you provide directly, including:

• Name, if you choose to provide it.
• Email address.
• Years living in the United States.
• Household income range.
• Your selected goal, such as buying a car/RV, lowering monthly bills, investing more, or building financial freedom.
• Your answers to diagnostic questions.
• Your estimated score, money leak estimate, weak areas, and related result data.

We may also collect basic technical information, such as page views, device type, browser type, referral source, approximate location, cookies, analytics events, and interaction events.

2. Information we do not collect in the current version

The current version does not pull or verify your credit report, bank account, income records, tax records, employment records, insurance data, investment accounts, or lender data.

3. How we use information

We may use information to:

• Generate your estimated Personal Finance Score and related results.
• Save or send your result if you request it.
• Improve the tool, scoring logic, user experience, and content.
• Understand which topics users care about.
• Send follow-up educational content, if you provide your email.
• Measure traffic, conversion, and product performance.
• Detect abuse, troubleshoot errors, and protect the site.

4. Cookies, analytics, and pixels

We may use cookies, analytics tools, event tracking, advertising pixels, or similar technologies to understand how users interact with the site and to improve content and marketing.

If Meta Pixel, Google Analytics, or similar tools are added, those providers may process information according to their own policies.

5. Sharing information

We do not sell your personal information in the current MVP version.

We may share limited information with service providers that help us operate the site, such as hosting providers, analytics tools, email tools, form tools, spreadsheet/webhook tools, or technical vendors.

If we later route users to partners, affiliates, insurance providers, lenders, financial professionals, or other third parties, we will aim to disclose that relationship clearly before you submit information to that partner.

6. Email communications

If you provide your email, we may send your result, educational follow-ups, product updates, or related content. You can unsubscribe from marketing emails if an unsubscribe option is provided, or contact us to request removal.

7. Data retention

We keep information as long as reasonably needed for the purposes described in this policy, including product improvement, analytics, legal compliance, dispute resolution, security, and business records. We may delete or anonymize data when it is no longer needed.

8. Security

We use reasonable efforts to protect information, but no website, email, spreadsheet, database, or internet transmission is 100% secure. Do not submit sensitive information such as Social Security numbers, bank login credentials, full account numbers, tax documents, medical information, or passwords through this tool.

9. Children

This website is not intended for children under 13. We do not knowingly collect information from children under 13.

10. California and other privacy rights

Depending on where you live and whether applicable privacy laws apply to us, you may have rights to request access, deletion, correction, or information about how your personal information is used. If you make a request, contact us at the email below.

11. Changes to this policy

We may update this Privacy Policy from time to time. The updated date at the top indicates the latest version.

12. Contact

For privacy requests or questions, contact: support@personalfinancescore.com